Everything Included

What we do, how it works,
and what it means for you.

Six areas of your online presence, fully managed. Here's exactly what's included in each one, how it actually works day to day, and what it delivers for your business.

⭐ Reviews 📱 Social Media 📍 Google Business ⚡ Retention 📊 Reporting 🌊 The Difference

Review Generation & Management

What it is: A fully managed system that generates new Google reviews after every customer visit, responds to every review professionally within 24 hours, and catches problems before they damage your rating.

How it works

After a customer visits, a review request is sent automatically at the moment they're most likely to respond positively. Every review that comes in - good or bad - gets a professional, personalised reply within 24 hours, drafted in your voice. If a review looks likely to be negative, you're alerted immediately so it can be handled with care before it's public, and we run a one-off campaign to your existing customer list to give your review count an immediate boost when we start.

What's included
Automated review requests sent after every customer visit
Professional responses to every review within 24 hours
Negative review escalation - you're alerted before it goes live
A database campaign to your existing customers for an instant boost
Competitor benchmarking against named local rivalsFull Stack
The outcome

A steadily growing, well-managed review profile that builds trust with every new prospect who searches for you - typically 15-25 new reviews per month for a salon-scale business, with every review handled properly whether it's a 5-star or a 2-star.

📱

Full-Service Social Media

What it is: Your Instagram, Facebook, and Google Business Profile kept consistently active with professional, on-brand content - planned, designed, and scheduled without you touching it.

How it works

A monthly content calendar is planned around your business, then designed with custom graphics matched to your industry and brand. Short-form video is built from your own workplace photos and clips where you can supply them. Every post is scheduled with the right local hashtags and location tags, and you get simple one-click approval before anything goes live - you're never surprised by what's posted.

What's included
Up to 28 posts per month across Instagram, Facebook, and Google Business Profile
Custom graphics designed specifically for your industry and style
Full calendar management with simple approval before anything posts
Short-form video built from your own workplace photos
Local SEO tags on every post to reach nearby customers
The outcome

A social presence that looks like a genuinely thriving business - consistent, professional, and discoverable by people searching in your local area - without any time spent planning, writing, or scheduling it yourself.

📍

Google Business Dominance

What it is: Complete management of your Google Business Profile - the single most important listing for how local customers find and choose you - optimised to appear higher and convert better.

How it works

Your profile gets a complete structural overhaul in week one - every field filled in properly, every category set correctly. From there, weekly updates keep the profile active and signal to Google that it's genuinely being managed, which directly affects your ranking in the Local 3-Pack. Questions that prospects commonly ask get answered proactively in the Q&A section, and you get a monthly map showing exactly where you rank for the searches that matter.

What's included
A complete profile overhaul in your first week
Weekly optimisation updates to push you toward the Local 3-Pack
Proactive Q&A management answering common buyer questions
Monthly rank tracking showing exactly where you stand
Regular fresh photos to keep your profile active with Google
The outcome

Appearing in the top 3 results on Google Maps, where the large majority of local search clicks go - with a profile that looks complete, credible, and actively managed from the very first week.

Automated Customer Retention

What it is: A system that brings lapsed customers back and captures every new enquiry, connected directly to the booking system you already use.

How it works

We connect directly into your existing booking software - no need to switch or learn anything new. When a customer hasn't booked in a while, an automatic text sequence goes out to bring them back before a competitor does. A website chatbot captures and qualifies enquiries around the clock, even outside business hours. For businesses with quieter seasons, timed campaigns help fill the gaps, and loyalty touches like birthday messages keep customers feeling remembered.

What's included
Direct integration with your existing booking system
Automatic win-back messages to lapsed customers
A 24/7 website chatbot that captures and qualifies every enquiry
Seasonal campaigns to fill traditionally quieter periodsFull Stack
Loyalty and milestone messages sent automatically
The outcome

Customers who would have quietly drifted away are brought back automatically, and no enquiry is ever missed - even the one that comes in at 9pm on a Sunday. One UK salon using this exact approach recovered over £2,500 in a single month from customers who would otherwise have been lost.

📊

Plain-English Reporting

What it is: Clear, jargon-free updates on exactly what's happening and what it's worth - so you always know what you're getting, without needing to interpret confusing marketing metrics.

How it works

Every month, activity is translated into an estimated revenue impact rather than clicks or impressions - the numbers that actually matter to a business owner. A quick WhatsApp update lands every Friday so you always know what happened that week without logging into anything. At Day 75 of your 90-day pilot, we sit down together and go through a full before-and-after of everything that's changed, honestly and clearly.

What's included
Monthly reports showing revenue impact, not confusing clicks
A weekly WhatsApp update every Friday, without fail
A full Day 75 review - the before-and-after of your pilot
Ongoing strategy calls to keep refining what's working
The outcome

You always know exactly what you're getting for your money, in language that makes sense - and a clear, honest moment at Day 75 to see the real impact before deciding whether to continue.

🌊

The RipplAI Difference

What it is: The things that make working with RipplAI feel different from a typical agency - speed, authenticity, and a genuine relationship with the people actually doing the work.

How it works

We never wait on you for anything - nothing is delayed because you're busy running your business. Your setup goes fully live within 7 days of signing, not the 4-6 weeks typical of most agencies. We take the time to genuinely capture your brand's voice so nothing ever feels outsourced or generic, and we send physical QR-code review cards straight to you so in-person customers have an easy way to leave a review on the spot. Throughout, you're dealing directly with the founders - not a ticket system or a junior account manager.

What's included
Zero bottlenecks - nothing waits on you
A 7-day launch, guaranteed, from signing to live
Your authentic brand voice captured across every piece of content
Physical QR review cards printed and posted to you
Direct founder access - a real relationship, not a dashboard
The outcome

A service that feels genuinely different from the agency experience most local business owners have had before - fast to start, authentically yours, and backed by people who actually answer the phone.

See which package fits your business.

Take the free 3-minute assessment, or check the pricing page to see exactly what's included in each package.

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